the spark has been present in some of the most prominent of gastronomy Zaragoza, Zaragoza during the celebration of Gastronomy.
corporate communications director of Coca Cola Spain, Carlos Zaragoza Chaguaceda presented yesterday at the launch campaign of action "the spark" a combination that involves both beverage companies in their sectors, "Martini Rosso" and "Coca Cola".
Chaguaceda explained the intent of this new initiative which aims study the behavior of the spark in a city of mid-size and tradition of "test marker." He stressed also that the city is the perfect size for the impact of a test as the spark, as the 5 th city in population (700 inhabitants) and have a great tradition in the culture of snacks and tapas. Besides a high concentration of snack bars especially in areas such as The Tube, San Miguel, University, among others.
the spark is an evolution of a deeply rooted habit as an aperitif. Prepare a spark is easy: Ice, Coca-Cola, a finger of vermouth and a slice of orange. As a result, Coca-Cola as always this time flavored with orange, a touch of bitterness that brings the vermouth and 2% alcohol, to give a different dot.
Zaragoza has had two occasions during which the spark has been in outstanding facilities of the food or in restaurants during the celebration of Gastronomy Zaragoza and also in the area of \u200b\u200bthe tube at the time of the carnival where the action was very unique in collaboration with the Association of establishments in this area as castiza of the city.
Now and in a very emphatic, the spark will be implemented in bars and restaurants of the city with a device especially for the preparation of the combination and media support materials and visibility.
Finally it was reported the launch of the second edition follows Coca-Cola event in Zaragoza, The Spark of Gastronomy, which will take place in concrete during the month of June. Zaragoza
thus becomes a real test and investment by both industry-leading companies such as Coca Cola and Martini.
About Coca-Cola Company
Coca-Cola is the largest global beverage, refreshing million consumers with more than 500 brands of carbonated and noncarbonated beverages. Along with Coca-Cola, recognized as the world's most valuable brand, the Company's portfolio includes 12 other brands valued at one billion dollars, as Coca-Cola Light, Fanta, Sprite, Coca-Cola Zero, Powerade, Minute Maid Georgia Coffee, among others. Globally, Coca-Cola is the number one provider of soft drinks, juices, sports drinks, teas and coffees ready to stop taking
